Initial concepts

Final Brand Package

Branded Products

The Brief
Create a logo and supporting visuals for Detroit Motion Company, an industrial, hand crafted lifestyle brand.
My Role
The Biggest Challenge
Choosing the right direction was a challenge given the many possibilities offered by such a rich family heritage in industrial manufacturing.
The Best Part
During the research phase of the project the founder took me on a personal tour of the his family’s third-generation owned forging plant during operating hours.