The Brief
Create design standards for the current Little Caesars brand for in house and outside creative support.
 
My Role
Strategy, Design, Copy Writing
 
The Biggest Challenge
The in-house creative department produced over 3000 creative assets per year, which we had to review and pull samples from.
 
The Best Part
Once the project was complete it became much simpler to provide consistent guidance feedback to production designers

Sample Pages from Global Brand Standards Book