The Brief
Strategize a systematic approach to keep the church community growing and learning outside of just attending church on Sundays
My Role
Strategy, Event Planning, Brand Design, Marketing, Production
The Biggest Challenge
This entire effort was completely from scratch, there was no manual or set curriculum for what we wanted to accomplish.
The Best Part
Many projects I work on involve a product or service that already exists, but for this project I got to participate in developing the product as well as the creative.
Over the course of four weeks, we had over 800 adults register for 12 classes. Over the course of the next year, the language of “Next Steps” became a regular part of the vocabulary of the staff and community. Metro then picked up the phrase “A Next Steps Church” as its main slogan.