Website Home Page

Product Photography

Informational Video

The Brief
Design and build a corporate website to showcase Smart Medical Devices’ revolutionary SMARTdrill and educate visitors about the dangers of older technology.
My Role
Web Design, Copy Writing, Art Direction, Video Production, Photography
The Biggest Challenge
There was truckload of copy that the founders wanted to include, and being academics, it was a hard sell that less could actually be more. We utilized a tiered structure to the site so that all the copy was there for those who wanted to drill down and get to it, but not right up front to overwhelm the typical visitor.
The Best Part
I had absolutely no experience in the medical world before this project, so I learned a whole new category of information and gained a new level of appreciation for the field of orthopedics in the process.