The Brief
Develop a 20×20′ booth design for Smart Medical Devices to use in unveiling their revolutionary new drilling technology at the world’s largest orthopedics convention, the American Academy of Orthopaedic Surgeons Annual Meeting.
 
My Role
Strategy, Environmental Design, Graphics, A/V Design, Art Direction
 
The Biggest Challenge
The booth required the design of a complex presentation system that required six different inputs to be displayed on command on four different displays within the booth.
 
The Best Part
I had the unique opportunity to work with SMD in the booth during the convention and see the elements I had designed being used to effectively communicate with guests.

Video rig testing

Video rig in use for presentation