Brand Purpose Booklet and Packaging

Photos for Campaign

In-Office Supporting Pieces

The Brief
Plan and design communication of Little Caesars’ freshly articulated “Brand purpose” to both corporate and franchise divisions of the organization
My Role
Strategy, Design, Art Direction, Production, Project Management
The Biggest Challenge
With so many areas of the business where the essence of the brand purpose was being lived out, it was difficult to select only a handful of departments and interactions to capture.
The Best Part
Eating pizza and goofing off with a classroom full of elementary school kids who were beside themselves that they got to have a pizza party at school