The Brief
Design a fresh, national campaign for the ExtraMostBestest pizza that appeals to customers emotions in home and focuses on the value proposition of “The most cheese and the most pepperoni at the nation’s best price” in store.
 
My Role
Design, Copy Writing, Project Management
 
The Biggest Challenge
The phrase “The most cheese and the most pepperoni at the nation’s best price” was required to be grouped with the product name and price due to legal requirements for the claim.
 
The Best Part
The Caesar cartoon character hadn’t been used in a campaign in years, so it was fun to get him back into the spotlight.