The Brief
Design a “one-stop-shop” booklet to introduce visitors to Metro City Church and its key ministries
My Role
Design, Photography, Copy Editing, Production
The Biggest Challenge
The base copy that we used for the book was from the church’s website, and was incredibly long. We had to pair down the copy by 75% without losing the core ideas that needed to be communicated.
The Best Part
As part of this project, I got to work with each ministry area director on the copy to ensure that we described their ministry in a way that did it justice, which gave me the opportunity to learn from each of those directors.