The Brief
Halloween is THE biggest pizza day of the year, and to support the overwhelming volume of orders, Little Caesars reduces their menu to only core products. For Halloween we wanted to give customers something fun to interact with that focused on mainstay menu items.
My Role
Design, Copy Writing, Project Management
The Biggest Challenge
There are so many ways you can go for a Halloween theme, we wanted to be sure we chose a direction that would be able to capture our fun brand and resonate with customers.
The Best Part
We named the spooky hand “Babadook” as we were developing the idea and seeing its personality come to life really helped drive home the fun vibe we were aiming for.